Chinese model Liu Wen has been announced as an ambassador for Bulgari, following in the footsteps of personalities including Zendaya, Anne Hathaway and Priyanka Chopra Jonas, and stars in the autumn/winter 2022 campaign, Made in Eden, modelling the Serpenti Cabochon bag.

The Italian luxury brand announced the collaboration on Instagram, sharing campaign images captioned 'Welcoming beauty. Bulgari introduces the incredible @liuwenlw as global accessories ambassador - as she unveils the wondrous stories of Eden in the newest chapter of the Serpenti emblem’s legendary heritage. #Bulgari #BulgariAccessories #FW22 #MadeInEden'.